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~language:"eng"
~person:"Herrmann, Andreas"
~person:"Midler, Christophe"
~person:"Mital, Anil"
~subject:"Bicycle"
~subject:"Consumer behaviour"
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Herrmann, Andreas
Midler, Christophe
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International journal of product development : IJPD
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ECONIS (ZBW)
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Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
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2
Concurrent consideration of product usability and functionality : part II ; customising and validating design guidelines for a consumer product (Mountain Touring Bike)
Arora, Aniket
;
Mital, Anil
- In:
International journal of product development : IJPD
16
(
2012
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009658883
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3
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
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