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~language:"eng"
~person:"Iacobucci, Dawn"
~person:"Levinson, Jay Conrad"
~person:"McDonald, Malcolm"
~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Marketing
25
Strategische Planung
9
Market research
7
Marketingmanagement
7
Marktforschung
7
Guerilla Marketing
6
Strategisches Management
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USA
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United States
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Dienstleistungsmarketing
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Effizienz
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Iacobucci, Dawn
Levinson, Jay Conrad
McDonald, Malcolm
Woodside, Arch G.
6
Baker, Michael John
5
Bruhn, Manfred
5
Kitchen, Philip J.
4
Belz, Christian
3
Brown, Stephen
3
Butterfield, Leslie
3
Eastman, Susan Tyler
3
Krafft, Manfred
3
Albers, Sönke
2
Beckmann, Suzanne C.
2
Bejou, David
2
Church, Roy A.
2
Cova, Bernard
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Deshpandé, Rohit
2
Dholakia, Nikhilesh
2
Ebel, Bernhard
2
Foxall, Gordon R.
2
Gottschalk, Bernd
2
Gustafsson, Anders
2
Haugtvedt, Curtis P.
2
Herbrand, Nicolai Oliver
2
Herstatt, Cornelius
2
Hult, Gert Tomas M.
2
Jones, John Philip
2
Kashani, Kamran
2
Nwankwo, Sonny
2
Overton, Rodney
2
Rust, Roland T.
2
Scott, Noel
2
Self, Donald R.
2
Sheth, Jagdish N.
2
Tadajewski, Mark
2
Zerdick, Axel
2
Aggarwal, Vinod K.
1
Albach, Horst
1
Alfino, Mark
1
Alon, Ilan
1
Ammann, Paul
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J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Center for Marketing Sciences
1
J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Department of Marketing
1
Source
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USB Cologne (EcoSocSci)
3
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Kellogg on integrated marketing
Iacobucci, Dawn
(
contributor
)
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2003
Persistent link: https://www.econbiz.de/10004766082
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2
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
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3
Kellogg on marketing
Iacobucci, Dawn
(
contributor
)
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2001
Persistent link: https://www.econbiz.de/10004777732
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