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~language:"eng"
~person:"Keller, Kevin Lane"
~subject:"Marketing management"
~type_genre:"Reprint"
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Brand management ; Vol. 1
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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1
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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2
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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