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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: The evolution of integrated marketing communications : …, (pp. 65-81). 2011
Persistent link: https://www.econbiz.de/10009232920
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
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Marketing management
Kotler, Philip - 2012 - 2. European ed.
Persistent link: https://www.econbiz.de/10009570770
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003229272