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Perspectives on strategic marketing management

Kerin, Roger A. (contributor); … - 1980

Persistent link: https://www.econbiz.de/10000413607

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.

Persistent link: https://www.econbiz.de/10003356223

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003874042

Encyclopaedia of strategic marketing management : planning, implementation and control

Narang, Shanker (ed.) - 2012

Persistent link: https://www.econbiz.de/10011489914

Strategic marketing : planning and implementation

Narang, Shanker (ed.) - 2012

Persistent link: https://www.econbiz.de/10011521528

Management strategies and innovation

Narang, Shanker (ed.) - 2012

Persistent link: https://www.econbiz.de/10011521531

Information technology and marketing management

Narang, Shanker (ed.) - 2012

Persistent link: https://www.econbiz.de/10011521534

Knowledge based marketing in twenty first century

Narang, Shanker (ed.) - 2012

Persistent link: https://www.econbiz.de/10011521535

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009632650

Strategic Marketing : Market-Oriented Corporate and Business Unit Planning

Tomczak, Torsten; Reinecke, Sven; Kuß, Alfred - 2018

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning....

Persistent link: https://www.econbiz.de/10012396527