Strategic marketing problems : cases and comments
Roger A. Kerin; Robert A. Peterson
| Year of publication: |
c 2010 ; 12. ed., internat. ed.
|
|---|---|
| Authors: | Kerin, Roger A. ; Peterson, Robert A. |
| Publisher: |
Boston, Mass. : Pearson |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 708 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. |
| ISBN: | 0-13-246549-3 ; 978-0-13-246549-6 ; 978-0-13-610706-4 ; 0-13-610706-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874042