Strategic marketing problems : cases and comments
Roger A. Kerin; Robert A. Peterson
| Year of publication: |
2007 ; 11. ed.
|
|---|---|
| Authors: | Kerin, Roger A. ; Peterson, Robert A. |
| Publisher: |
Upper Saddle River, NJ : Pearson Education Internat. |
| Subject: | Marketingmanagement | Marketing management | Marketing | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 722 S. Ill., graph. Darst., Kt. 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Previous ed.: 2004 Previous ed.: 2001. - Includes bibliographical references and index |
| ISBN: | 978-0-13-187152-6 ; 0-13-187152-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003356223