//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Warde, Alan"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
7
Consumer policy
5
Consumer society
5
Consumers
5
Consumption theory
5
Konsumgesellschaft
5
Konsumtheorie
5
Private consumption
5
Privater Konsum
5
Verbraucher
5
Verbraucherpolitik
5
Brand management
1
China
1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Nordamerika
1
North America
1
Psychology of advertising
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Article
2
Type of publication (narrower categories)
All
Reprint
Article in journal
229
Aufsatz in Zeitschrift
229
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
12
Sammelwerk
12
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Warde, Alan
Keller, Kevin Lane
6
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
more ...
less ...
Institution
All
Russell Sage Foundation
1
Published in...
All
SAGE benchmarks in culture and society
5
Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
3
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
4
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
5
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
6
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->