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Marketing research

McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version

Persistent link: https://www.econbiz.de/10003775410

Marketing research : using analytics to develop market insights

McDaniel, Carl D.; Gates, Roger H. - 2021 - Twelfth edition

"Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity...

Persistent link: https://www.econbiz.de/10012232108

Marketing research essentials

McDaniel, Carl D. - 2008 - 6th ed.

Persistent link: https://www.econbiz.de/10013490262

Marketing research essentials

McDaniel, Carl D. - 2006 - 5. ed.

Persistent link: https://www.econbiz.de/10004857842

Marketing research essentials

McDaniel, Carl D. - 2008 - 6. ed.

Persistent link: https://www.econbiz.de/10004889836

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

Brown, Linden; McDonald, Malcolm - 1994 - 1. publ

Persistent link: https://www.econbiz.de/10000412511

Marketing accountability : a new metrics model to measure marketing effectiveness

McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback

Persistent link: https://www.econbiz.de/10008798768

Creating powerful brands in consumer, service and industrial markets

De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed

Persistent link: https://www.econbiz.de/10011479597

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm - 2007 - 6. ed.

Persistent link: https://www.econbiz.de/10003401829

Essentials of marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2003 - 3. ed.

Persistent link: https://www.econbiz.de/10001661757

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