Narrow search
Showing 1 - 3 of 3
Cover Image
Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Cover Image
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10004938130
Cover Image
More guerrilla marketing research : asking the right people, the right questions, the right way, and effectively using the answers to make more money
Kaden, Robert J.; Linda, Gerald; Levinson, Jay Conrad - 2009
Persistent link: https://www.econbiz.de/10004944149