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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2002 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414