Consumer behavior and marketing strategy
J. Paul Peter, Jerry C. Olson and Klaus G. Grunert
| Year of publication: |
1999 ; European ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Olson, Jerry C. ; Grunert, Klaus G. |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketing | Strategisches Management | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 526 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-256-22529-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481875