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~language:"eng"
~person:"Shulga, Lenna V."
~subject:"Betriebliche Wertschöpfung"
~subject:"Online-Marketing"
~subject:"Services"
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Betriebliche Wertschöpfung
Online-Marketing
Services
Beziehungsmarketing
6
Customer integration
6
Kundenintegration
6
Relationship marketing
6
Value creation
5
Co-creation
2
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2
Customer satisfaction
2
Customer value
2
Hospital
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Krankenhaus
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Kundenzufriedenheit
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Marketing theory
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Marketingtheorie
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Value co-creation
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Vertrauen
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loyalty
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trust
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Austauschtheorie
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Brand management
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Co-created value
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Consumer behaviour
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Consumer-generated advertisement
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Shulga, Lenna V.
Hajli, Nick
11
Edvardsson, Bo
8
Grönroos, Christian
8
Polese, Francesco
8
Ramaswamy, Venkatram
8
Bonamigo, Andrei
7
Brodie, Roderick J.
7
Helkkula, Anu
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Rahman, Zillur
7
Witell, Lars
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Busser, James A.
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Carrubbo, Luca
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Hollebeek, Linda D.
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Le Nguyen Hau
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Roy, Sanjit
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Rubalcaba-Bermejo, Luis
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Shamim, Amjad
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Vargo, Stephen L.
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Babu, Mujahid Mohiuddin
5
Carlson, Jamie
5
Cova, Bernard
5
Dey, Bidit Lal
5
Hughes, Tim
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Jaakkola, Elina
5
Kaufmann, Hans Rüdiger
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Kristensson, Per
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Mele, Cristina
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Parida, Vinit
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Perdue, Richard R.
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Shin, Hakseung
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Skålén, Per
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Soutar, Geoffrey N.
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Thaichon, Park
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Tronvoll, Bård
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Woratschek, Herbert
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Ahn, Jiseon
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International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
2
Generational profiles in value co-creation interactions
Shulga, Lenna V.
;
Busser, James A.
;
Kim, Hyelin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10011848350
Saved in:
3
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
4
Hospitality employee and customer role in value co-creation : personal, organizational and collaborative outcomes
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389079
Saved in:
5
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
6
Relational energy and co-creation : effects on hospitality stakeholders' wellbeing
Shulga, Lenna V.
;
Busser, James A.
;
Chang, Wen
- In:
Journal of hospitality marketing & management
31
(
2022
)
8
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10013459489
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