Generational profiles in value co-creation interactions
Year of publication: |
February-March 2018
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Authors: | Shulga, Lenna V. ; Busser, James A. ; Kim, Hyelin |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 2, p. 196-217
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Subject: | Co-creation | generations | initiation | loyalty | satisfaction | trust | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Generationengerechtigkeit | Intergenerational equity |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/19368623.2017.1340218 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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