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Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E …
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Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and …
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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...
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