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~language:"eng"
~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
~type_genre:"Handbuch"
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Verhoef, Peter C.
Alt, Rainer
30
Huang, George Q.
15
Smith, Alan D.
15
Zhao, Jing
15
Benbasat, Izak
14
Law, Chun Hung Roberts
14
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13
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of retailing
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ECONIS (ZBW)
9
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1
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
2
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
3
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
4
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
5
Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.
;
Broekhuizen, Thijs
;
Bart, Yakov
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
Saved in:
6
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
7
Special issue on marketing perspectives on digital business models
Verhoef, Peter C.
(
ed.
);
Bijmolt, Tammo H. A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012134251
Saved in:
8
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
9
Leveraging synergy to drive digital transformation : a systems-theoretic perspective
Nguyen Dinh Khoi
;
Broekhuizen, Thijs
;
Dong, John Qi
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014434718
Saved in:
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