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Managerial decision making in marketing : the next research frontier
Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald - 2008
Persistent link: https://www.econbiz.de/10003644627
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Publishing research in marketing journals using structural equation modeling
Babin, Barry J.; Hair, Joseph F.; Boles, James S. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
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A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy; Springston, Jeffrey K.; Lariscy, Ruth … - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
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The complexities of sales and sales management research : a historical analysis from 1990 to 2005
Carter, Robert E.; Dixon, Andrea L.; Moncrief, William C. - In: The journal of personal selling & sales management : JPSSM 28 (2008) 4, pp. 403-419
Persistent link: https://www.econbiz.de/10003774611
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Critical theory and advertising
Harms, John; Kellner, Douglas - 2009
Persistent link: https://www.econbiz.de/10003832499
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Methodological rigor of ordinary least squares regression studies in mainstrem marketing : an assessment of research reported in the Journal of Marketing
Deligonul, Z. Seyda; Chabowski, Brian R.; Seggie, Steven H. - In: New challenges to international marketing, (pp. 389-418). 2009
Persistent link: https://www.econbiz.de/10003850236
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Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Merwe, Rian van der; Berthon, Pierre; Pitt, Leyland; … - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 181-206
Persistent link: https://www.econbiz.de/10003458950
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Replication research's disturbing trend
Evanschitzky, Heiner; Baumgarth, Carsten; Hubbard, Raymond - In: Journal of business research : JBR 60 (2007) 4, pp. 411-415
Persistent link: https://www.econbiz.de/10003451455