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Needmining : automated analytical support for customer need elicitation
Kühl, Niklas - 2017
Persistent link: https://www.econbiz.de/10011875546
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813
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Marketing : an integrated, analytical approach
Taylor, Weldon J.; Shaw, Roy T. - 1969 - 2. ed
Persistent link: https://www.econbiz.de/10000415816
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International marketing
Terpstra, Vern - 1978 - 2. ed.
Persistent link: https://www.econbiz.de/10000049929
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Forecasting and market analysis techniques : a practical approach
Kress, George J. - 1994
Persistent link: https://www.econbiz.de/10000347327
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334