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Needmining : automated analytical support for customer need elicitation
Kühl, Niklas - 2017
Persistent link: https://www.econbiz.de/10011875546
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813
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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Forecasting and market analysis techniques : a practical approach
Kress, George J. - 1994
Persistent link: https://www.econbiz.de/10000347327
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Oxford : Oxford University Press; anfangs: Chicago, …; … - 1.1974/75 -
Persistent link: https://www.econbiz.de/10000353577
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375