Marketing management : analysis, planning, and control
Philip Kotler
| Year of publication: |
1972 ; 2. ed
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Englewood Cliffs/N.J. : Prentice-Hall |
| Subject: | Marktforschung | Absatzplanung | Absatzorganisation | Betriebskontrolle | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | 14, 885, 18 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000027242