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Brand trait transference : when celebrity endorsers acquire brand personality traits

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Modeling brand advertising with heterogeneous consumer response : channel implications

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Brand placement repetition in a fictional text

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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements

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Brains at brand touchpoints : a consumer neuroscience study of information processing of brand advertisements and the store environment in compulsive buying

Bagdziunaite, Dalia - 2018 - 1st edition

information processing of store environments during a field experiment conducted in two single-brand fashion-apparel stores (i … (e.g., brand information) and underlying processes that explain consumer behavior in brand-manifesting situations in …, and behavioral responses that characterize consumer-brand interactions at relevant brand touchpoints in compulsive buying …