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~language:"eng"
~subject:"Betriebliche Wertschöpfung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Services"
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Betriebliche Wertschöpfung
Online-Marketing
Relationship marketing
Services
Customer integration
3,357
Kundenintegration
3,344
Beziehungsmarketing
1,297
Value creation
934
Consumer behaviour
850
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850
Innovationsmanagement
788
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784
Social Web
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Social web
752
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721
Produktentwicklung
548
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544
Brand management
329
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Internet marketing
323
Value co-creation
311
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300
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300
Kundenwert
299
Customer value
297
Customer satisfaction
291
Kundenzufriedenheit
291
Co-creation
253
Lieferantenmanagement
238
Supplier relationship management
238
Brand image
185
Markenimage
185
Dienstleistung
171
value co-creation
170
Viral marketing
169
Virales Marketing
169
Customer engagement
160
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150
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251
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Hollebeek, Linda D.
27
Brodie, Roderick J.
13
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11
Hajli, Nick
11
Edvardsson, Bo
10
Kumar, V.
9
Rahman, Zillur
9
Grönroos, Christian
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Polese, Francesco
8
Ramaswamy, Venkatram
8
Rather, Raouf Ahmad
8
Roy, Sanjit
8
Bonamigo, Andrei
7
Helkkula, Anu
7
Khan, Imran
7
Nambisan, Satish
7
Plewa, Carolin
7
Vargo, Stephen L.
7
Witell, Lars
7
Busser, James A.
6
Carrubbo, Luca
6
Cova, Bernard
6
Harrigan, Paul
6
Hughes, Tim
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Le Nguyen Hau
6
Mele, Cristina
6
Rubalcaba-Bermejo, Luis
6
Schaarschmidt, Mario
6
Shamim, Amjad
6
Shulga, Lenna V.
6
Tronvoll, Bård
6
Woratschek, Herbert
6
Alexander, Matthew
5
Alves, Helena
5
Babu, Mujahid Mohiuddin
5
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Förderverein des Centers for Digital Technology and Management e.V.
1
IGI Global
1
International Conference on Services Management <North Cyprus)>
1
Panepistēmio Kypru / Department of Economics
1
Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät
1
Universität Leipzig
1
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Journal of business research : JBR
128
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of service management
40
The journal of services marketing
35
The journal of business & industrial marketing
31
International journal of hospitality management
28
Journal of strategic marketing
28
The service industries journal
26
Journal of marketing management : MM
22
Service business
21
Journal of service theory and practice : JSTP
18
Journal of service research
17
Journal of service research : JSR
17
The journal of product & brand management
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of contemporary hospitality management
16
Journal of the Academy of Marketing Science
16
Tourism management : research, policies, practice
16
Marketing theory
15
Technological forecasting & social change : an international journal
15
Customer engagement : contemporary issues and challenges
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
12
Handbook of research on customer engagement
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Marketing intelligence & planning
12
The journal of brand management : an international journal
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of service theory and practice
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Public management review
11
International journal of quality and service sciences
10
Services marketing quarterly
10
SpringerLink / Bücher
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Business horizons
9
European management journal
9
International journal of innovation management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
1,991
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1
The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio
;
Lanubile, Filippo
;
Novielli, Nicole
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
Saved in:
2
Does high supply chain integration enhance customer response speed?
Chiang, Ai-hsuan
;
Chen, Wun-hwa
;
Wu, Soushan
- In:
The service industries journal
35
(
2015
)
1/2
,
pp. 24-43
Persistent link: https://www.econbiz.de/10010491820
Saved in:
3
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
Saved in:
4
Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas
;
Laudien, Sven M.
;
Daxböck, Birgit
- In:
International journal of entrepreneurship and …
18
(
2014
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10010477267
Saved in:
5
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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6
Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011809713
Saved in:
7
Service coproduction and customer participation
Marion, Frédéric
- In:
Advances in services marketing
,
(pp. 17-26)
.
1997
Persistent link: https://www.econbiz.de/10001297073
Saved in:
8
Customer engagement behaviours and value co-creation
Alexander, Matthew
;
Jaakkola, Elina
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011430570
Saved in:
9
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
10
Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.
;
Dalela, Vivek
;
Beatty, Sharon E.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 53-66)
.
2016
Persistent link: https://www.econbiz.de/10011430589
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