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The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent; Auh, Seigyoung; Ozanne, Lucie - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
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A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron - In: Marketing theory 9 (2009) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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Anatomy of value and value-driven processes in business organisations
O'Cass, Aron (contributor) - 2010
Persistent link: https://www.econbiz.de/10008662678
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Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron; Ngo, Liem Viet; Heirati, Nima - In: Australasian marketing journal 20 (2012) 3, pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
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Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192