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~language:"eng"
~subject:"Betriebliche Wertschöpfung"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Betriebliche Wertschöpfung
Ressourcenorientierter Ansatz
Marketing management
23
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20
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20
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16
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14
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14
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Aufsatz in Zeitschrift
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16
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O'Cass, Aron
15
Sok, Phyra
6
Ngo, Liem Viet
4
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2
Miles, Morgan P.
2
Ahmadi, Hormoz
1
Auh, Seigyoung
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Li, Yuan
1
Mengüç, Bülent
1
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1
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Journal of business research : JBR
3
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2
Australasian marketing journal
1
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International small business journal : researching entrepreneurship
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
16
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1
The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent
;
Auh, Seigyoung
;
Ozanne, Lucie
- In:
Journal of business ethics : JOBE
94
(
2010
)
2
,
pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
Saved in:
2
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron
- In:
Marketing theory
9
(
2009
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
Saved in:
3
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
4
Anatomy of value and value-driven processes in business organisations
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008662678
Saved in:
5
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
6
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
7
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
8
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
9
Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron
;
Ngo, Liem Viet
;
Heirati, Nima
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
Saved in:
10
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
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