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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Criteria of effective marketing : analysis of corporate marketing activities in Hungary
Nagy, Szabolcs - 2015
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011399112
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Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob; Orzan, Mihai; Edu, Tudor - In: Journal of food products marketing 19 (2013) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
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Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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An overview of research on marketing ethics education
Hrehová, Daniela; Žiaran, Pavel - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
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Musings on a distinguished methods career and beyond
Hair, Joe - In: Advancing methodological thought and practice, (pp. 13-24). 2020
Persistent link: https://www.econbiz.de/10012316244