"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...

Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base...