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Connected strategy : building continuous customer relationships for competitive advantage
Siggelkow, Nicolaj; Terwiesch, Christian - 2019
Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...
Persistent link: https://www.econbiz.de/10012018571
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Augmented customer strategy : CRM in the digital age
N'Goala, Gilles (ed.); Pez-Pérard, Virginie (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012039898
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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Application of marketing in interest as a factor of development of enterprises in digital economy
Bajraktari, Nerimane; Ahmeti, Ali - In: Prizren social science journal 2 (2018) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011901405
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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The challenge of digital marketing
Wind, Jerry; Mahajan, Vijay - In: Digital marketing : global strategies from the world's …, (pp. 3-25). 2001
Persistent link: https://www.econbiz.de/10001599854
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Economic perspectives on digital marketing
Barua, Anitesh; Desai, Preyas S.; Srivastava, Raj - In: Digital marketing : global strategies from the world's …, (pp. 102-129). 2001
Persistent link: https://www.econbiz.de/10001599860
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Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era
Rialti, Riccardo; Zollo, Lamberto - 2023
1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital … Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The … Expressions of Digital and Digital Technologies: How Do They Become Two of the Most Diffused Jargon in Management and Marketing …
Persistent link: https://www.econbiz.de/10014337012
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Marketing in the digital age
Kumar, Dinesh - 2021
Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools … -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy … -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. …
Persistent link: https://www.econbiz.de/10012483207
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age
Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022
tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …
Persistent link: https://www.econbiz.de/10012814657