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Connected strategy : building continuous customer relationships for competitive advantage
Siggelkow, Nicolaj; Terwiesch, Christian - 2019
Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...
Persistent link: https://www.econbiz.de/10012018571
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Augmented customer strategy : CRM in the digital age
N'Goala, Gilles (ed.); Pez-Pérard, Virginie (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012039898
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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The challenge of digital marketing
Wind, Jerry; Mahajan, Vijay - In: Digital marketing : global strategies from the world's …, (pp. 3-25). 2001
Persistent link: https://www.econbiz.de/10001599854
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Economic perspectives on digital marketing
Barua, Anitesh; Desai, Preyas S.; Srivastava, Raj - In: Digital marketing : global strategies from the world's …, (pp. 102-129). 2001
Persistent link: https://www.econbiz.de/10001599860
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina - In: Digital strategies in a global market : navigating the …, (pp. 13-27). 2021
Persistent link: https://www.econbiz.de/10013163670
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Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna; Nozdrenko, Elena - In: Digital strategies in a global market : navigating the …, (pp. 229-241). 2021
Persistent link: https://www.econbiz.de/10013164206
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Managing brands in the platform economy : an integrated perspective
Schumacher, Martin - 2021
Persistent link: https://www.econbiz.de/10012671307
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Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations
Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174
marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …
Persistent link: https://www.econbiz.de/10012606850