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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.; Rapp, Adam; Beitelspacher, Lauren Skinner - In: Industrial marketing management : the international … 40 (2011) 1, pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Marketing empowerment and exclusion in the information age
Saren, Michael - In: Marketing intelligence & planning 29 (2011) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
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Role of e-business in the perception of ICT impact on revenue growth
Delina, Radoslav; Tkáč, Michal - In: Journal of business economics and management 16 (2015) 6, pp. 1140-1153
Persistent link: https://www.econbiz.de/10011421730
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Information and communication technologies in tourism 2009 : proceedings of the international conference in Amsterdam, The Netherlands, 2009
Höpken, Wolfram Reinhold (ed.);  … - 2009
Persistent link: https://www.econbiz.de/10003798765
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The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations
Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach business review : sbr 58 (2006) 1, pp. 81-113
Persistent link: https://www.econbiz.de/10003246611
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Electronic marketing and marketing communications: the role of technology
O'Connor, John; Galvin, Eamonn; Evans, Martin - In: Marketing communication : new approaches, technologies, …, (pp. 133-153). 2005
Persistent link: https://www.econbiz.de/10003247656
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Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Aldrich, Douglas F. - 1999
Persistent link: https://www.econbiz.de/10001367175
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Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2018
-- Section: 5 Marketing -- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence …
Persistent link: https://www.econbiz.de/10013256189