Pitt, Leyland F.; Berthon, Pierre R.; Robson, Matthew J. - In: Journal of Managerial Psychology 15 (2000) 1, pp. 68-82
While the effect of communication apprehension on a multitude of psychological and performance variables has been studied in many other disciplines, it has not been extensively examined by sales researchers. This article considers communication in the sales transaction from the perspective of...