"Strong market orientation is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …

We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer … products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for … - frequent innovation by consumers and the possibility to identify efficiently those who innovate - imply that innovation by …

, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and …