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~language:"eng"
~subject:"Marketing theory"
~subject:"World"
~type_genre:"Glossary included"
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History of marketing thought ; Volume 3
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ECONIS (ZBW)
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Agribusiness
,
marketing
and consumption economics
Cramer, Gail L.
(
contributor
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008688439
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2
Agricultural economics
Cramer, Gail L.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008688447
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3
Principles of modern
marketing
Husted, Stewart W.
;
Varble, Dale L.
;
Lowry, James R.
-
1989
Persistent link: https://www.econbiz.de/10000758749
Saved in:
4
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
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5
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
-
2008
Persistent link: https://www.econbiz.de/10003644627
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Consumer sovereignty, democracy, and the
marketing
concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
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7
Marketing
: a critical introduction
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003772683
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8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
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9
The practical domain of
marketing
: the notion of a "free" enterprise market economy as a guise for institutionalized
marketing
power
Benton, Raymond
-
2009
Persistent link: https://www.econbiz.de/10003832310
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10
Marketing
and critique : prospects and problems
Morgan, Glenn
-
2009
Persistent link: https://www.econbiz.de/10003832312
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