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A communication based perspective on customer relationship management (CRM) success
Zablah, Alex R. - 2005
Persistent link: https://www.econbiz.de/10003953855
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Strategic marketing as the key concept of success of small firms competing in the open industries
Lahti, Arto - 1986
Persistent link: https://www.econbiz.de/10003997484
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Strategic incompatibility in ATM markets
Knittel, Christopher R.; Stango, Victor - 2006
Persistent link: https://www.econbiz.de/10003388344
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Promotion checkoffs, why so controversial? : The evolution of generic advertising battles
Crespi, John M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10003520760
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The role of market-based assets in reducing corporate risk
Merino Sanz, Maria - 2004
Persistent link: https://www.econbiz.de/10003946457
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A typology of technology market intermediaries
Tietze, Frank - 2010 - [Elektronische Ressource]
.g. universities). They aim to support open innovation, respectively facilitate more economically technology and particularly IP …
Persistent link: https://www.econbiz.de/10009427556
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Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.; Zhang, Lingling - 2015
Persistent link: https://www.econbiz.de/10011305263
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How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre - 2012
Persistent link: https://www.econbiz.de/10009625612
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140