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Marketing research

Aaker, David A.; Day, George S. - 1986 - 3. ed.

Persistent link: https://www.econbiz.de/10000045753

Marketing research : an applied approach

Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979

Persistent link: https://www.econbiz.de/10000048334

Marketing research : an applied orientation

Malhotra, Naresh K. - 1993

Persistent link: https://www.econbiz.de/10000326100

Consumerism : search for the consumer interest

Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.

Persistent link: https://www.econbiz.de/10000328970

Marketing management : analysis, planning, and control

Kotler, Philip - 1972 - 2. ed

Persistent link: https://www.econbiz.de/10000027242

Industrial marketing management : the international journal for industrial and high-tech firms

European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-

Persistent link: https://www.econbiz.de/10000351722

Journal of consumer research : JCR ; an interdisciplinary bimonthly

Oxford : Oxford University Press; anfangs: Chicago, …; … - 1.1974/75 -

Persistent link: https://www.econbiz.de/10000353577

Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz

Gesellschaft für Angewandtes Marketing; Bund Deutscher …; … - München : Europa-Fachpresse-Verl.; -2001,1: Hamburg : … - [1.]1968 - 34.2001 = Ausg. 1-205; [35.]2002,1; …

Persistent link: https://www.econbiz.de/10000355443

Journal of marketing

American Marketing Association - Thousand Oaks, CA : Sage Publishing; früher: Chicago, Ill.; … - 1.1936/37 -

Persistent link: https://www.econbiz.de/10000356867

Journal of marketing research : JMR

American Marketing Association - 1964-: Thousand Oaks, CA : SAGE Publishing; 1964-2018: … - 1.1964 -

Persistent link: https://www.econbiz.de/10000356868

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