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Kotler, Philip
118
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66
Sheth, Jagdish N.
54
Kumar, V.
39
Aaker, David A.
37
Hair, Joseph F.
33
Hruschka, Harald
30
Solomon, Michael R.
30
Sarstedt, Marko
28
Armstrong, Gary
27
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27
McDonald, Malcolm
27
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26
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26
Tadajewski, Mark
25
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24
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22
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22
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21
Day, George S.
21
Green, Paul E.
21
Kamakura, Wagner A.
21
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20
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20
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19
Fill, Chris
19
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19
Keegan, Warren J.
19
Lehmann, Donald R.
19
McDaniel, Carl D.
19
Zaltman, Gerald
19
Foxall, Gordon R.
18
Herrmann, Andreas
18
Hollensen, Svend
18
Huber, Frank
18
Czinkota, Michael R.
17
Jobber, David
17
Levinson, Jay Conrad
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Woodside, Arch G.
17
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Springer International Publishing
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Edward Elgar Publishing
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OECD
19
Esomar
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Verlag Dr. Kovač
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Harvard Graduate School of Business Administration
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4
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4
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226
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175
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101
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92
Springer eBook Collection
74
Qualitative market research : an international journal
73
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60
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59
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47
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45
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44
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42
International journal of market research
41
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38
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38
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36
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32
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31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
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28
The marketing review
28
International journal of forecasting
27
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25
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23
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Journal of marketing
20
Journal of retailing and consumer services
20
Legends in marketing
20
Market research handbook
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Always learning
19
Conjoint measurement : methods and applications
19
European journal of marketing : EJM
19
Fundamentals of marketing research ; Vol. 2
19
Gabler Edition Wissenschaft
19
The handbook of marketing research : uses, misuses, and future advances
19
Edition Wissenschaft Apprimus
18
Foundations and trends in marketing : FTMKT
18
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18
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ECONIS (ZBW)
8,590
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6,138
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31
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20
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8
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31
Glossary of marketing research : [English, Français, Deutsch, Italiano, Español, Nederlands]
Rees, Jan van
(
ed.
);
Garrido Alart, Ginés
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10000541351
Saved in:
32
Online market research : cost-effective searching of the Internet and online databases
Lescher, John F.
-
1995
-
1. printing
Persistent link: https://www.econbiz.de/10000543867
Saved in:
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing
;
1998-2008: …
;
…
-
12.1998 -
Persistent link: https://www.econbiz.de/10000657304
Saved in:
34
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables
Zwerina, Klaus
-
1997
Persistent link: https://www.econbiz.de/10000634252
Saved in:
35
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
36
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
37
The environment of marketing behavior : selections from the literature
Holloway, Robert John
;
Hancock, Robert Spencer
-
1964
Persistent link: https://www.econbiz.de/10000674671
Saved in:
38
Soviet Marketing : distribution in a controlled economy
Goldman, Marshall I.
-
1963
Persistent link: https://www.econbiz.de/10000674754
Saved in:
39
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
40
Marketing : neue Ergebnisse aus Forschung und Praxis
Topritzhofer, Edgar
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000089412
Saved in:
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