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Consumer behavior : an integrated approach
MacNeal, James U. - 1982
Persistent link: https://www.econbiz.de/10000055153
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Marketing strategy implications of the Miles and Snow strategic typology
MacDaniel, Stephen W. - In: Journal of marketing 51 (1987) 4, pp. 19-30
Persistent link: https://www.econbiz.de/10001052838
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Social power bases of marketing executives : the relationship with organizational climate
MacDaniel, Stephen W. - In: Journal of business research : JBR 13 (1985) 1, pp. 77-85
Persistent link: https://www.econbiz.de/10001021737
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Dimensions of consumer behavior
MacNeal, James U. (ed.) - 1969 - 2. ed
Persistent link: https://www.econbiz.de/10000570035
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Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models
Chan, Kara; MacNeal, James U. - In: Journal of economic psychology : research in economic … 27 (2006) 1, pp. 36-56
Persistent link: https://www.econbiz.de/10003278057
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10003398380
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Retail failure : a site selection perspective
MacNeal, James U. - In: Southwest journal of business and economics 4 (1987) 3, pp. 18-28
Persistent link: https://www.econbiz.de/10001104315
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992 - 1. print.
Persistent link: https://www.econbiz.de/10004141697
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Advertising to children in China
Chan, Kara; MacNeal, James U. - 2004
Persistent link: https://www.econbiz.de/10004787852
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Children as consumers : insights and implications
MacNeal, James U. - 1987
Persistent link: https://www.econbiz.de/10004779954