//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing-Management : Informa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
12,437
Marketing management
12,075
Marktforschung
5,004
Market research
4,133
Konsumentenverhalten
3,284
Consumer behaviour
3,276
Marketing
2,880
Theorie
1,640
Theory
1,633
USA
1,615
Beziehungsmarketing
1,589
Relationship marketing
1,589
United States
1,574
Markenführung
1,259
Brand management
1,257
Online-Marketing
1,095
Internet marketing
1,079
Firm performance
1,020
Unternehmenserfolg
1,019
Strategisches Management
878
Innovation
851
Strategic management
786
Internationales Marketing
712
International marketing
690
Social Web
672
Social web
672
KMU
655
SME
655
Markenimage
645
Brand image
644
Werbung
622
Marketingtheorie
620
Marketing theory
613
Advertising
549
Markenartikel
505
Brand
493
Innovationsmanagement
480
Innovation management
472
Produktentwicklung
464
Werbewirkung
457
more ...
less ...
Online availability
All
Undetermined
3,903
Free
1,823
Type of publication
All
Article
10,500
Book / Working Paper
6,422
Journal
137
Type of publication (narrower categories)
All
Article in journal
8,642
Aufsatz in Zeitschrift
8,642
Aufsatz im Buch
1,845
Book section
1,845
Graue Literatur
744
Non-commercial literature
744
Collection of articles of several authors
570
Sammelwerk
570
Lehrbuch
519
Working Paper
507
Arbeitspapier
492
Textbook
476
Case study
330
Fallstudie
330
Aufsatzsammlung
282
Hochschulschrift
231
Konferenzschrift
223
Reprint
181
Thesis
152
Conference proceedings
130
Glossar enthalten
120
Glossary included
120
Ratgeber
116
Guidebook
113
Conference paper
67
Konferenzbeitrag
67
Handbook
52
Handbuch
52
Bibliografie
46
Collection of articles written by one author
44
Sammlung
44
Fallstudiensammlung
35
Amtsdruckschrift
32
Government document
32
Bibliografie enthalten
28
Bibliography included
28
CD-ROM, DVD
28
Bibliographie
26
Festschrift
25
Systematic review
25
more ...
less ...
Language
All
English
German
7,756
Undetermined
4,061
French
132
Polish
70
Russian
46
Hungarian
33
Italian
29
Dutch
29
Spanish
28
Swedish
25
Ukrainian
13
Danish
12
Croatian
12
Romanian
7
Czech
6
Turkish
5
Portuguese
4
Bulgarian
3
Finnish
3
Slovak
3
Afrikaans
2
Norwegian
2
Slovenian
2
Serbian
2
Valencian
1
Modern Greek (1453-)
1
Kazakh
1
Macedonian
1
more ...
less ...
Author
All
Kotler, Philip
96
Malhotra, Naresh K.
60
Kumar, V.
54
Sheth, Jagdish N.
54
Keller, Kevin Lane
42
Aaker, David A.
33
Kitchen, Philip J.
32
Hruschka, Harald
29
Vrontis, Demetris
29
Hair, Joseph F.
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Day, George S.
25
Homburg, Christian
25
Hunt, Shelby D.
25
Piercy, Nigel
25
O'Cass, Aron
24
Schultz, Don E.
24
Franses, Philip Hans
23
Hanssens, Dominique M.
23
Hult, G. Tomas M.
23
Melewar, T. C.
23
Palmatier, Robert W.
23
Rajagopal
23
Wedel, Michel
23
Balmer, John M. T.
22
Calantone, Roger J.
22
Kamakura, Wagner A.
22
Kotabe, Masaaki
22
Lehmann, Donald R.
22
McDonald, Malcolm
22
Varadarajan, Rajan
22
Green, Paul E.
21
Hartley, Steven W.
21
Hinson, Robert
21
Leeflang, Peter
21
Morgan, Neil A.
21
Sarstedt, Marko
21
Madhani, Pankaj M.
20
Pelsmacker, Patrick de
20
more ...
less ...
Institution
All
American Marketing Association
88
European Society for Opinion and Marketing Research
54
Esomar
17
IGI Global
16
OECD
16
American Management Association
14
Edward Elgar Publishing
10
Market Research Society
10
Harvard Graduate School of Business Administration
9
National Bureau of Economic Research
9
United States / Business and Defense Services Administration
9
AMACOM
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
NetLibrary, Inc
7
Springer Fachmedien Wiesbaden
7
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
National Industrial Conference Board
6
Danish Technological Institute
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
European Commission / Directorate General for Education and Culture
5
INSEAD
5
Academy of Marketing Science
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Macquarie University / Department of Economics
4
Marketing Science Institute
4
RWTH Aachen
4
Springer International Publishing
4
Verlag Dr. Kovač
4
World Association for Public Opinion Research
4
Academy of Marketing
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Conference Board
3
Cornell University / Department of Agricultural Economics
3
Econometrisch Instituut <Rotterdam>
3
European Association for Industrial Marketing Research
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
more ...
less ...
Published in...
All
Journal of business research : JBR
410
Industrial marketing management : the international journal for industrial and high-tech firms
269
Journal of marketing research : JMR
212
Journal of strategic marketing
198
Journal of marketing management : MM
161
Journal of the Academy of Marketing Science
159
European journal of marketing : EJM
145
Journal of marketing
116
The journal of business & industrial marketing
111
International journal of market research : JMRS ; the journal of the Market Research Society
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of marketing communications
107
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
SpringerLink / Bücher
90
Marketing intelligence & planning
87
Marketing letters : a journal of research in marketing
79
The marketing review
74
The journal of brand management : an international journal
72
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of advertising research
67
Psychology & marketing
53
Springer eBook Collection
53
Business horizons
52
Journal of global marketing
52
International marketing review
51
Asia Pacific journal of marketing and logistics
50
Journal of consumer behaviour : an international research review
48
International journal of technology marketing : IJTMkt
44
Journal of retailing
42
Marketing theory
42
The journal of product & brand management
42
Cogent business & management
41
Harvard business review : HBR
41
International journal of market research
40
International journal of wine business research : IJWBR
39
AMS review : official publication of the Academy of Marketing Science
37
Journal of business ethics : JOBE
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
more ...
less ...
Source
All
ECONIS (ZBW)
16,559
USB Cologne (EcoSocSci)
449
EconStor
20
OLC EcoSci
20
ArchiDok
8
RePEc
2
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
17,059
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quantitative analysis for marketing management
King, William R.
-
1967
Persistent link: https://www.econbiz.de/10000049683
Saved in:
2
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
3
Analysis and decision making : cases for marketing management
Mathews, H. Lee
;
Dolich, Ira J.
;
Wilson, David T.
-
1971
Persistent link: https://www.econbiz.de/10000674835
Saved in:
4
Essentials of marketing management
Trump, Ross M.
-
1966
Persistent link: https://www.econbiz.de/10000674842
Saved in:
5
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
6
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
7
Basic problems in marketing management
Greif, Edwin Charles
-
1967
Persistent link: https://www.econbiz.de/10000566754
Saved in:
8
Marketing management. Cases from the emerging countries
Boyd, Harper White
(
ed.
);
Iffland, Charles P.
(
ed.
); …
-
1966
Persistent link: https://www.econbiz.de/10000574775
Saved in:
9
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
Saved in:
10
Marketing management
Davis, Kenneth Rexton
-
1966
-
2. ed.
Persistent link: https://www.econbiz.de/10002076067
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->