This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor.(...)

This paper proposes an empirical exploration of this question how a customer evaluates prestige from a symbolic interactionist point of view.

An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.