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Marketing theory : evolution a...
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Consumer behaviour
77
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44
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Sheth, Jagdish N.
296
Parvatiyar, Atul
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17
Sisodia, Rajendra
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sheth, Jagdish
13
Belk, Russell W.
12
Sharma, Arun
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Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Bettman, James R.
7
Gardner, David
7
Green, Paul E.
7
Uslay, Can
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Jain, Varsha
5
Rao, Vithala R.
5
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5
Yow, John
5
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4
Gardner, David Morgan
4
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4
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3
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3
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3
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
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1
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Legends in marketing
81
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43
Journal of marketing theory and practice
9
European Journal of Marketing
7
Global business perspectives series
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Legends in strategic marketing
6
Journal of Consumer Marketing
5
Handbook of relationship marketing
4
International Marketing Review
4
Journal of macromarketing
4
Does marketing need reform? : fresh perspectives on the future
3
Journal of Business & Industrial Marketing
3
Journal of global marketing
3
Journal of the Academy of Marketing Science
3
Legends in marketing series
3
Marketing theory
3
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2
Journal of Services Marketing
2
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2
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Alfred P. Sloan School of Management, Working paper no 161-66
1
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
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1
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1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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Economic sociology : perspectives and conversations
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Emerald Points Ser.
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European journal of marketing
1
European journal of marketing : EJM
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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Handbook of emerging market multinational corporations
1
Handbook of global supply chain management
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ECONIS (ZBW)
269
Other ZBW resources
26
USB Cologne (EcoSocSci)
22
BASE
4
OLC EcoSci
4
EconStor
1
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1
The product life cycle : it's role in marketing strategy
Gardner, David Morgan
- In:
Die Unternehmung : Swiss journal of business research …
41
(
1987
)
3
,
pp. 219-239
Persistent link: https://www.econbiz.de/10001039244
Saved in:
2
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
3
Product marketing on the internet
Subramaniam, Chandrasekar
;
Shaw, Michael J.
;
Gardner, …
-
2000
Persistent link: https://www.econbiz.de/10001449607
Saved in:
4
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
5
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
6
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
7
Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10000726986
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8
The call center couple : India's new middle class
Sheth, Jagdish N.
- In:
Journal of Indian business research
1
(
2009
)
1
,
pp. 10-13
Persistent link: https://www.econbiz.de/10003908355
Saved in:
9
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
10
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
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