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Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly; Mizera, Sue - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
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Global market strategies of US and Japanese businesses
Yip, George S.; Johansson, Johny K. - 1993
Persistent link: https://www.econbiz.de/10000860016
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Exports and foreign distributional activities : evidence on Japanese firms in the United States
Yamawaki, Hideki - 1990
Persistent link: https://www.econbiz.de/10000803915
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How do the marketing strategies of major foreign automobile manufacturers in the Russian market differ?
Tomiyama, Eiko - In: The northeast Asian economic review 4 (2016) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10011455442
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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
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A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States
Kotabe, Masaaki - In: Management international review : mir ; journal of … 30 (1990) 4, pp. 353-370
Persistent link: https://www.econbiz.de/10001097792
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Exports and foreign distributional activities : evidence on Japanese firms in the United States
Yamawaki, Hideki - In: The review of economics and statistics 73 (1991) 2, pp. 294-300
Persistent link: https://www.econbiz.de/10001114516
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Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko; Weeks, Max - In: International journal of services and operations … 42 (2022) 4, pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
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Sustainable marketing of cultural and heritage tourism
Chhabra, Deepak - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003879224
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An investigation of marketing capabilities and social enterprise performance in the UK and Japan
Liu, Gordon; Eng, Teck Yong; Takeda, Sachiko - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 2, pp. 267-298
Persistent link: https://www.econbiz.de/10010507870