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On the integration of target costing and process costing into the Berlin Balanced Scorecard approach, as illustrated by development and design projects in the car and mechanical en...
Schmeisser, Wilhelm; Bertram, Sebastian - In: Innovation performance accounting : financing decisions …, (pp. 365-402). 2010
Persistent link: https://www.econbiz.de/10003980358
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Store performance optimization : demand and supply side implications
Mohr, Stefan - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658278
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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An insight into drivers of customer satisfaction : an empirical study of a global automotive brand
Gondek, Christian; Heinemann, Stefan - 2013
Persistent link: https://www.econbiz.de/10009755035
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Revealing drivers of customer loyalty : an empirical study
Gondek, Christian - 2013
Persistent link: https://www.econbiz.de/10009718570
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Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 1-14). 1996
Persistent link: https://www.econbiz.de/10001293682
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
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The link between customer satisfaction and dealer satisfaction : the case of the German car industry
Decker, Alexander - In: Service quality and management, (pp. 55-88). 1999
Persistent link: https://www.econbiz.de/10001407681
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Collaborative partnerships in the automotive industry : key motives and resource integration strategy
Kukkamalla, Prasanna Kumar; Bikfalvi, Andreas; … - In: International journal of business innovation and … 24 (2021) 4, pp. 571-592
Persistent link: https://www.econbiz.de/10012507287
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Customer Integration and Voice-of-Customer Methods in the German Automotive Industry
Rese, Alexandra; Saenn, Alexander; Homfeldt, Felix - 2014
Open innovation and the integration of external sources have become increasingly important for the automotive industry. Users and customers possessing needs and problems are major sources for innovative ideas. The idea generation can be supported by the use of specific methods and instruments....
Persistent link: https://www.econbiz.de/10014147295