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On the integration of target costing and process costing into the Berlin Balanced Scorecard approach, as illustrated by development and design projects in the car and mechanical engineering industry
Schmeisser, Wilhelm; Bertram, Sebastian - In: Innovation performance accounting : financing decisions …, (pp. 365-402). 2010
Persistent link: https://www.econbiz.de/10003980358
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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Store performance optimization : demand and supply side implications
Mohr, Stefan - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658278
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The link between customer satisfaction and dealer satisfaction : the case of the German car industry
Decker, Alexander - In: Service quality and management, (pp. 55-88). 1999
Persistent link: https://www.econbiz.de/10001407681
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Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 1-14). 1996
Persistent link: https://www.econbiz.de/10001293682
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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Revealing drivers of customer loyalty : an empirical study
Gondek, Christian - 2013
Persistent link: https://www.econbiz.de/10009718570
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An insight into drivers of customer satisfaction : an empirical study of a global automotive brand
Gondek, Christian; Heinemann, Stefan - 2013
Persistent link: https://www.econbiz.de/10009755035
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Brand loyalty among Norwegian car owners
Jørgensen, Finn; Mathisen, Terje Andreas; Pedersen, Hassa - In: Journal of retailing and consumer services 31 (2016), pp. 256-264
Persistent link: https://www.econbiz.de/10011528702