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City events : short and serial reproduction effects on the city's image?
Gelders, Dave; Zuilen, Bart van - In: Corporate communications : an international journal 18 (2013) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10009711775
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The curious marketer : expeditions in branding and consumer behaviour
Bhat, Harish - 2017
Persistent link: https://www.econbiz.de/10011650504
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New conceptualisations and approaches
Page, Stephen J. (contributor); Connell, Joanne (contributor) - 2010
Persistent link: https://www.econbiz.de/10009378875
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Unofficial images of a tourism destination : New Orleans behind the scenes
Bordelon, Bridget M.; Dimanche, Frédéric - In: International journal of leisure and tourism marketing … 2 (2011) 4, pp. 295-312
Persistent link: https://www.econbiz.de/10009409477
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Tourism, place and placelessness in the phenomenological experience of shipping malls in Seoul
Shim, Changsup; Santos, Carla Almeida - In: Tourism management : research, policies, practice 45 (2014), pp. 106-114
Persistent link: https://www.econbiz.de/10010406246
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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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Defining event marketing as engagement-driven marketing communication
Setiawan, Romi; Wibisono, Dermawan; Purwanegara, … - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 151-177
Persistent link: https://www.econbiz.de/10013364845