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Internet advertising : theory and research
Schumann, David W. (ed.) - 2007 - Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …
Persistent link: https://www.econbiz.de/10011435593
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Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher; Precourt, Geoffrey - 2008
Persistent link: https://www.econbiz.de/10008698216
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Mobile advertising : supercharge your brand in the exploding wireless market
Sharma, Chetan; Herzog, Joe; Melfi, Victor - 2008
Persistent link: https://www.econbiz.de/10003603616
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The mood of information : a critique of online behavioural advertising
McStay, Andrew - 2011
Persistent link: https://www.econbiz.de/10009159547
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Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
Christodoulides, George (ed.); Stathopoulou, Anastasia (ed.) - 2017
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on … the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers … effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective …
Persistent link: https://www.econbiz.de/10014020730
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Advertising
Frey, Albert Wesley; Halterman, Jean C. - 1970 - 4. ed.
Persistent link: https://www.econbiz.de/10014380050
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Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Rodríguez-Rabadán Benito, María - 2023
"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and … have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The … book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees …
Persistent link: https://www.econbiz.de/10014466444
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Understanding fashion scandals
Vänskä, Annamari; Gurova, Olʹga - 2024
"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce & Gabbana and Prada, have struggled to shake off costly scandals. Campaigns have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism....
Persistent link: https://www.econbiz.de/10013192700