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Everybody's darling? : the target groups of a brand
Meyer, Anton; Brudler, Benjamin; Blümelhuber, Christian - In: Handbook on brand and experience management, (pp. 99-109). 2008
Persistent link: https://www.econbiz.de/10003788985
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The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph; Blümelhuber, Christian - In: Marketing : journal of research and management 3 (2007) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003461557
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One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
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Relationship marketing success through investments in services
Meyer, Anton; Blümelhuber, Christian - In: Relationship marketing : gaining competitive advantage …, (pp. 107-125). 2000
Persistent link: https://www.econbiz.de/10001456711
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The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph; Blümelhuber, Christian - In: Marketing : journal of research and management 3 (2007) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10009069502