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Acceptance of mobile services - insights from the Swedish market for mobile telephony
Andersson, Per; Heinonen, Kristina - Economics Institute for Research (SIR), … - 2002
The main purpose of the paper is to investigate young peoples’ perspectives on mobile services in order to shed light on the acceptance of mobile services. The knowledge of and interest in mobile services of individuals using such services is analyzed. A second objective is to investigate the...
Persistent link: https://www.econbiz.de/10005802515
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A customer‐dominant logic of service
Heinonen, Kristina; Strandvik, Tore; Mickelsson, … - In: Journal of Service Management 21 (2010) 4, pp. 531-548
Purpose – The paper seeks to introduce to a new perspective on the roles of customers and companies in creating value by outlining a customer‐based approach to service. The customer's logic is examined in‐depth as being the foundation of a customer‐dominant (CD) marketing and business...
Persistent link: https://www.econbiz.de/10014894368
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Comments on "Unchained from the chain : supply management from a logistics service provider perspective"
Andersson, Per - In: Journal of business research : JBR 65 (2012) 2, pp. 265
Persistent link: https://www.econbiz.de/10009506313
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Concurrence, transition and evolution : perspectives of industrial marketing change processes
Andersson, Per - 1996
Persistent link: https://www.econbiz.de/10000927742
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The emergence and change of Pharmacia Biotech, 1959-1995 : the power of the slow flow and the drama of great events
Andersson, Per - 1996
Persistent link: https://www.econbiz.de/10000927745
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The role of digital service encounters on customers' perceptions of companies
Heinonen, Kristina - In: E-commerce trends for organizational advancement : new …, (pp. 88-97). 2010
Persistent link: https://www.econbiz.de/10003917799
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Conceptualising online banking service value
Heinonen, Kristina - In: Journal of financial services marketing : JFSM 12 (2007/08) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
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The influence of customer activity on e-service value-in-use
Heinonen, Kristina - In: International journal of electronic business 7 (2009) 2, pp. 190-214
Persistent link: https://www.econbiz.de/10003857562
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Consumer activity in social media : managerial approaches to consumers' social media behavior
Heinonen, Kristina - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 356-364
Persistent link: https://www.econbiz.de/10009424836
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Social media activitites : understanding what consumers do in social media
Heinonen, Kristina - In: Organizations and social networking : utilizing social …, (pp. 1-15). 2013
Persistent link: https://www.econbiz.de/10009768711