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New value chains
Kleinaltenkamp, Michael - In: Bringing technology to market: trends, cases, solutions, (pp. 47-60). 2007
Persistent link: https://www.econbiz.de/10003439152
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Is marketing academia losing its way? : a commentary from a German perspective
Kleinaltenkamp, Michael - In: Australasian marketing journal 18 (2010) 3, pp. 171-173
Persistent link: https://www.econbiz.de/10008653786
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Customer value and customer selection
Kleinaltenkamp, Michael - 2015
Persistent link: https://www.econbiz.de/10010423226
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Introduction to business-to-business marketing
Kleinaltenkamp, Michael - 2015
Persistent link: https://www.econbiz.de/10010508488
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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Transaction cost theory refined : theoretical and empirical evidence from a business-to-business marketing perspective
Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010
Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...
Persistent link: https://www.econbiz.de/10008665459
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Resource integration
Kleinaltenkamp, Michael; Brodie, Roderick J.; Frow, Pennie - In: Marketing theory 12 (2012) 2, pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
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Property rights design and market process : implications for market theory, marketing theory, and S-D logic
Haase, Michaela; Kleinaltenkamp, Michael - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10009154834
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Multistage marketing
Kleinaltenkamp, Michael; Rudolph, Michael; Classen, Matthias - In: Business-to-business marketing management : strategies, …, (pp. 141-174). 2012
Persistent link: https://www.econbiz.de/10009532716
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Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 124-131
Persistent link: https://www.econbiz.de/10011338634