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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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Free-to-fee transformation of industrial services
Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably
Tintelnot, Claus - 2023
Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).
Persistent link: https://www.econbiz.de/10014444010
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Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
Thelen, Eva M. (ed.); Mairamhof, Gaby B. (contributor) - 1993
Persistent link: https://www.econbiz.de/10000349123
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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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Branding activities of a micro industrial services company
Sandbacka, Jenny; Nätti, Satu; Tähtinen, Jaana - In: The journal of services marketing 27 (2013) 2, pp. 166-177
Persistent link: https://www.econbiz.de/10009747182
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B2B service innovation and global industrial service management
Dayan, Mumin; Ndubisi, Nelson Oly - In: Industrial marketing management : the international … 89 (2020), pp. 140-142
Persistent link: https://www.econbiz.de/10012289849