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Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: Journal of sports economics 19 (2018) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
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Game outcome uncertainty and the demand for international football games : evidence from the German TV market
Schreyer, Dominik; Schmidt, Sascha Leonard; Torgler, Benno - In: The journal of media economics 30 (2017) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10012161571
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Essays in the economics of mass media
Gentzkow, Matthew Aaron - 2004
Persistent link: https://www.econbiz.de/10003386877
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Television regulation and China's entry into the WTO
Zhenzhi, Guo - 2003
Persistent link: https://www.econbiz.de/10001785091
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The transformation of political communication in China : from propaganda to hegemony
Zhang, Xiaoling - 2011
the transformation of China's media industry--one of the primary battlegrounds where ideological, social and economic … in China."--Publisher's description …
Persistent link: https://www.econbiz.de/10009784360
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Correcting audience externalities in television advertising
Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352