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Finding the hidden value in SME networks

Van der Merwe, Rian; Pitt, Leyland F.; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166

Persistent link: https://www.econbiz.de/10003607250

Managing the franchised brand : the franchisees' perspective

Pitt, Leyland F.; Napli, Julie; Van der Merwe, Rian - In: Advances in corporate branding, (pp. 59-71). 2017

Persistent link: https://www.econbiz.de/10011584992

Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics

Merwe, Rian van der; Berthon, Pierre; Pitt, Leyland; … - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 181-206

Persistent link: https://www.econbiz.de/10003458950

Finding the hidden value in SME networks

Van der Merwe, Rian; Pitt, Leyland; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166

Persistent link: https://www.econbiz.de/10009878327

Swedish Biotech Smes : The Veiled Values in Online Networks

Pitt, Leyland; van der Merwe, Rian; Salehi-Sangari, Esmail - 2012

This study considers the role of social networktheory in unveiling the hidden value in Internet networks in the Swedishbiotechnology industry. To value informal internet-based networks, socialnetwork analysis is used to identify key nodes in the network on the Internetfor small- to medium-sized...

Persistent link: https://www.econbiz.de/10014201235

Juggling Janus - strategy for general managers in an age of paradoxical trends

Pitt, Leyland F.; Schlegelmilch, Bodo B. - In: Journal of general management 33 (2007/08) 3, pp. 69-84

Persistent link: https://www.econbiz.de/10003717475

Strategic heterogeneity in the global mining industry

Shapiro, Daniel M.; Russell, Bonita I.; Pitt, Leyland F. - In: Transnational corporations : investment and development 16 (2007) 3, pp. 1-34

Persistent link: https://www.econbiz.de/10003725740

Ad Lib : when customers create the ad

Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30

Persistent link: https://www.econbiz.de/10003755732

E-relationships for e-readiness : culture and corruption in international e-B2B

Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91

Persistent link: https://www.econbiz.de/10003650451

Communicating brand personality : are the web sites doing the talking for food SMEs?

Opoku, Robert Ankomah; Abratt, Russell; Bendixen, Mike; … - In: Qualitative market research : an international journal 10 (2007) 4, pp. 362-374

Persistent link: https://www.econbiz.de/10003739518

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