Communicating brand personality : are the web sites doing the talking for food SMEs?
Year of publication: |
2007
|
---|---|
Authors: | Opoku, Robert Ankomah ; Abratt, Russell ; Bendixen, Mike ; Pitt, Leyland F. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 4, p. 362-374
|
Subject: | Wirtschaftshochschule | Economics department | Firmenimage | Corporate reputation | Website | Südafrika | South Africa |
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