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Effects of trustworthiness and trust on loyalty intentions : validating a parsimonious model in banking

Shainesh, G. - In: The international journal of bank marketing : IJBM 30 (2012) 4, pp. 267-279

Persistent link: https://www.econbiz.de/10009581861

Does intention translate into action? Investigating the impact of loyalty intention on future usage

Chatterjee, Swagato; Shainesh, G.; Sravanan, C.N. Sai - In: Journal of Indian Business Research 10 (2018) 2, pp. 151-169

Purpose: The purpose of the study is to develop a structural and a predictive model of the future purchase behavior of the consumers from value, quality and satisfaction and also finding the role of consumer loyalty in the above-mentioned model. Design/methodology/approach: Based on survey and...

Persistent link: https://www.econbiz.de/10012075410

An approach to prioritize customer-based, cost-effective service enhancements

Srinivasan, V.; Shainesh, G.; Sharma, Anand K. - In: The service industries journal 35 (2015) 13/14, pp. 747-762

Persistent link: https://www.econbiz.de/10011439912

Navigating from programme loyalty to company loyalty

Gupta, Seema; Gupta, Tanvi; Shainesh, G. - In: IIMB management review 30 (2018) 3, pp. 196-206

Persistent link: https://www.econbiz.de/10012028971

Bridging the service divide through digitally enabled service innovations : evidence from Indian healthcare service providers

Srivastava, Shirish C.; Shainesh, G. - In: Management information systems : mis quarterly 39 (2015) 1, pp. 245-267

Persistent link: https://www.econbiz.de/10010505854

Social media marketing : emerging concepts and applications

Heggde, Githa (ed.); Shainesh, G. (ed.) - 2018

Persistent link: https://www.econbiz.de/10011783531

Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services

Krishnamurthy, Anup; Shainesh, G. - In: The journal of services marketing 31 (2017) 6, pp. 662-675

Persistent link: https://www.econbiz.de/10011801652

Emergence of online shopping in India : shopping orientation segments

Gehrt, Kenneth C.; Rajan, Mahesh Natarajan; Shainesh, G.; … - In: International journal of retail & distribution management 40 (2012) 10, pp. 742-758

Persistent link: https://www.econbiz.de/10009663525

Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange

Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of international marketing 18 (2010) 3, pp. 62-80

Persistent link: https://www.econbiz.de/10008657427

Indian Management and the Global Business

Shainesh, G. - 2015

This e-book from the Journal of Indian Business Research attempts to bring together some insightful articles around the theme 'Indian Management and the Global Business' as an outcome of the second Pan-IIM World Management Conference organized by the Indian Institutes of Management in November...

Persistent link: https://www.econbiz.de/10012679290